How Apple's New And Noteworthy Section Works
New And Noteworthy Mystery, Solved.
*Sigh* Oh the coveted New and Noteworthy section.
Since Apple debut this section, podcasters all around the world have been desperately trying to figure out how to get on the list.
The list has its appeal because your podcast will be featured on the front page of Apple Podcast.
In other words, despite the charts, despite your downloads or stats, the eyes of everyone browsing Apple Podcast could see your show.
Since the dawn of podcast-time, there have been rumors about what you need to do to get in the New and Noteworthy section. Most recently, the podcast “Gurus” have been sharing far and wide that you need to get -
100 reviews in 90 days of submitting your show to Apple.
Well, that is not true.
The fact of the matter is, the New and Noteworthy section is hand-curated by Apple. There is no formula or numbers you have to achieve to guarantee you a featured spot.
Yep, you read that right. The New and Noteworthy section is hand-selected by Apple.
In recent months they have been featuring more celebrity and viral podcasts in the section to bring awareness to the popularity of the podcasting space.
At the latest Apple Event, they announced Apple Original Podcast. For the regular podcaster, this could mean it could get even tougher to make the list. Their new shows will naturally take center stage in all featured sections.
This may not be the news you want to hear, but there is a silver lining. By Apple investing in their own original shows, this will bring a lot of dollars and attention to the podcast space, which is always a good thing.
Now more than ever, it is essential for you DIY podcasters out there to go back to the basics. Go through the foundations of your show and see if there is a place you can improve.
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