The Creative Podcast Company Established 2019

Build More Thana Podcast.Build a Broadcast.

The podcast is the front door. Broadcasting is what builds the business.

We help experts, speakers, entrepreneurs, and educators turn their message into strategic media that builds trust, creates momentum, and gives people a clear path into their world.

Black and white photographs of Cassidyy recording and a podcast studio
Your voice.
StrategySystemsGrowth
PODCAST STRATEGYPRODUCTIONYOUTUBEEMAILAIAUTOMATIONGROWTHBROADCASTING

Recognition is nice.

The work behind it matters more.
A few numbers that tell the story.
Descript
Verified Video Editing Expert

Recognized by Descript

OpenAI
Top 1% ChatGPT Power User

By message volume • early user recognized by OpenAI

Apple Podcasts
International Chart-Topping Podcasts

Shows reaching audiences in 50+ countries

2012Broadcasting since
2019Creative Podcast Company established
HundredsOf podcasts launched
50+Countries reached
40M+Words written
Hundreds of MillionsGenerated across campaigns we have contributed to
Top 1% CreatorsIn the podcast industry
ThousandsOf hours building AI workflows before they were mainstream

Platform marks identify the tools and platforms referenced. No sponsorship or endorsement is implied.

A little borrowed credibility

Brands that trust our podcasters...not bad!

Brands connected to Creative Podcast Company podcasters, including ABC, NBC, CBS, Fox, Disney, ESPN, Forbes, The New York Times, Today, Time, WebMD, and more

The people behind our shows have built credibility far beyond the microphone.

This is broadcasting

Anyone can start a podcast.

That doesn't mean they'll build a business.

We believe your podcast is only the front door.

The real growth happens after you hit publish.

That's where broadcasting begins.

Broadcasting isn't just creating more content. It's building the systems that transform listeners into subscribers, subscribers into customers, and customers into lifelong advocates.

That's why we don't just produce podcasts.We build broadcasting systems.
Cassidyy with podcast production and broadcast imagery
Everything after publish

A different way to think about media

Publishing content doesn't automatically build a business.

The most successful creators aren't creating more content. They're creating better systems.

Their podcast isn't the destination. It's the beginning of a journey. Every episode points somewhere:

01An email list02A website03A conversation04A book05An offer06A community07The next step

That's broadcasting. The strategy behind your message, the systems behind your business, and the intentional path that transforms listeners into lifelong supporters.

Introducing

The Creative Broadcast Framework™

The roadmap we use to help creators build the business behind their content — one connected stage at a time.

01

Build Your Message

Discover what makes your voice different, who you're called to serve, and the message only you can share.

02

Build Your Show

Launch or relaunch an audio and video podcast designed to become the front door to your business.

03

Build Your Audience

Help the right people discover your message through YouTube, social media, email, search, and strategic distribution.

04

Build Your Business

Turn attention into transformation with offers, websites, funnels, and intentional customer journeys.

05

Build Your Systems

Create repeatable workflows using AI, automations, ManyChat, SOPs, and scalable processes that free your time.

06

Build Your Broadcast

Bring everything together into one connected ecosystem that continues working long after you've pressed publish.

Explore the Framework

One recording. Endless assets.

One conversation becomes an entire content ecosystem.

One message. Multiple channels. Compounding results.

01Podcast
02YouTube
03Social
04Email
05Blog
06Lead Magnet
07Website
08Discovery Calls
09Product + Service Sales
10Clients
One recording.Multiple channels.Compounding results.

What you're really buying

A podcast launch vs. Broadcast Launch™

Same microphone. Completely different foundation.

Most Podcast LaunchesBroadcast Launch™
A podcastA complete broadcast system
EpisodesA content ecosystem
DownloadsAn owned audience
Random calls to actionA clear customer journey
Hope for growthA repeatable strategy
More contentBetter systems
A showA long-term business asset
The podcast is the front door.The system is what builds the business.

Ways to work together

Four doors. One bigger vision.

Launch. Produce. Grow. Scale. Choose the support that fits where your broadcast — and your business — are today.

01

Build your foundation.

Broadcast Launch™

Launch or relaunch your audio and video podcast with a strong foundation, clear strategy, professional brand, and the systems you'll need to grow beyond episode one.

StrategyBrandingSeason OneLaunch
See exactly what's included
Everything included

Everything you need. Nothing you don't.

Strategy & Positioning

Build the right foundation before you ever record.

  • Brand positioning
  • Audience clarity
  • Show concept
  • Naming
  • Messaging
  • Season One planning
  • Launch roadmap
Branding & Identity

Build a show people remember.

  • Podcast artwork
  • Show branding
  • Intro & outro
  • Music
  • Visual identity
  • Titles & descriptions
Audio + Video Production

Professional production from day one.

  • Up to 10 produced episodes
  • Audio editing
  • Video editing
  • Show notes
  • Transcripts
  • Publishing
  • Distribution
YouTube Optimization

Because podcasts deserve to be discovered.

  • Video formatting
  • Titles
  • Descriptions
  • Thumbnail guidance
  • YouTube optimization
  • Publishing best practices
Audience Growth

Turn listeners into subscribers.

  • Lead magnet strategy
  • Email opt-in planning
  • Personally Profitable Link
  • Podcast-to-email strategy
  • Call-to-action coaching
Launch Support

Launch with confidence.

  • Launch checklist
  • Coaching
  • Launch assets
  • Email rollout
  • Social rollout
  • Strategy support
  • Post-launch guidance
The launch process

Three phases. One complete system.

Phase 1
Strategy

Message • Positioning • Audience • Brand • Season Planning

Phase 2
Production

Recording • Artwork • Editing • Show Notes • Publishing • Video

Phase 3
Launch

Launch Strategy • Social Rollout • Email Campaign • Chart Strategy • Lead Magnet

The launch timeline

Six weeks from strategy to launch.

Week 1Strategy
Week 2Brand
Week 3Record
Week 4Production
Week 5Launch Assets
Week 6Launch
What you'll walk away with

Not just a podcast. A business foundation.

Your first season professionally produced

A YouTube show

Professional branding

A launch strategy

A lead magnet

An email growth system

A repeatable production workflow

A connected content ecosystem

A business that is ready to grow

02

Stay consistent.

Broadcast Production™

Our team handles audio, video, publishing, show notes, YouTube optimization, and the behind-the-scenes details so you can keep showing up.

AudioVideoPublishingRepurposing
See exactly what's included
Ongoing production

You record the conversation. We build everything around it.

One Conversation
01Audio Podcast02YouTube Episode03Short Clips04Social Content05Show Notes06Transcript07Email Content08Website Content09Weekly Marketing
Professional Audio Editing

Studio-quality sound with clean edits, leveling, mastering, and polish.

Video Production

Professional video editing built for YouTube and modern content platforms.

Publishing & Distribution

Dependable episode publishing across major podcast platforms.

Show Notes

Searchable, useful episode notes that keep your ideas working after publish.

Full Transcripts

Accessible long-form source material for blogs, content, search, and AI discovery.

Repurposing

Short clips, graphics, email content, and more from the conversation you already recorded.

One conversation.Endless opportunities.Professional production • Repeatable workflow • A team that grows with your business
03

Build beyond publish.

Broadcast Growth™

Connect your podcast to email, websites, funnels, social, AI workflows, automation, search, and audience growth so every piece works together.

EmailFunnelsAIDiscoverability
See exactly what's included
Email marketingFunnels + websitesManyChat + automationSocial strategyAI systemsVideo + discoverabilitySEO + AI discoverability
04

Get expert guidance.

Broadcast Strategy™

High-level consulting for creators, founders, and growing brands that need clarity, experienced leadership, and an actionable path forward.

VIP DaysFractional CMOSystemsImplementation
See exactly what's included
VIP Strategy DaysFractional CMOImplementationLaunch planningCustomer journeysOffer creationTeam + business systems
Want to build it yourself?

Step inside Creative Broadcast Studio™.

Practical training, playbooks, templates, and proven systems — without the fluff or trend chasing.

Enter the Studio

Already have a podcast?

See what's working. Fix what's holding it back.

Your show may not need more episodes. It may need a clearer strategy. Podcast Audit gives you an expert review of the show, the audience journey, and the systems surrounding it—so you know exactly what to improve next.

Get Your Podcast Audit
PodcastAudit.com
01Positioning

Clarify what makes the show different and why the right audience should care.

02Discoverability

Review titles, descriptions, YouTube, search, and the paths people use to find you.

03Audience Journey

Make sure every episode gives listeners a clear and valuable next step.

04Growth Roadmap

Walk away knowing what to keep, what to fix, and what to build next.

Not another generic checklist.A strategic roadmap for your show.

Broadcast systems in the real world

The show is only the beginning.

A podcast can chart, attract sponsors, launch offers, build a community, and become the center of an entirely new company—when the system around it is built with intention.

The people behind the microphones

Some of my favorite creators I've crossed paths with over the years.

Podcast artwork from creators supported by The Creative Podcast CompanyAnd so many more!
What people say when nobody is polishing the quote.

Real messages. Real momentum.

Every name, photo, handle, timestamp, and personal detail has been removed for privacy.

“You've opened me up to way more opportunity than I ever thought possible.”Anonymous client message
“You are contagious. Thank you for being so passionate.Anonymous client message
“Crying over here watching these reels. You are so magical.”Anonymous client message
“I am so beyond grateful. Your work is exceptional. The way you interpret the content and make it amazing.”Anonymous client message
“You are such a gift—calling me forward, holding my hand through this transition, and truly helping me release my voice.Anonymous client message
Explore the shows + creators
These are only a few of the stories.And so many more!

Who this is for

Built for people with something meaningful to say.

Broadcast Launch™ is for creators who want to build a business asset - not simply upload another show.

01

Experts

Ready to launch the right way.

02

Business Owners

Building media that supports the business.

03

Existing Podcasters

Ready for a strategic relaunch.

04

Speakers + Coaches

Turning expertise into long-term assets.

05

Authors + Educators

Expanding one message across channels.

06

Founders

Building authority without chasing algorithms.

If you want someone to simply edit a few episodes, this probably is not the right fit.If you are ready to build something that compounds for years, you are in the right place.

Why we believe podcasting matters

A podcast isn't valuable because it gets downloads.

It's valuable because it creates trust.

It gives people a chance to hear your story, understand your philosophy, and spend meaningful time with your ideas. Long before someone buys from you, they're deciding whether they believe you.

Great media doesn't interrupt people. It invites them into a relationship.

Time to hear your story.Time to understand your philosophy.Time to believe in your mission.TIME BUILDS TRUST.

Meet Cassidyy Atkins

I don't believe the future belongs to better content.

I believe it belongs to better broadcasts.

Since 2012, I've worked across broadcasting, digital media, marketing, and online business. I started in radio and online journalism, where one principle was always true: nothing exists in isolation.

The show points to the website. The website grows the email list. Social invites people into the conversation. Every piece works together. That's broadcasting — and that's why The Creative Podcast Company exists.

Human voice first Systems over hustle Technology in service of trust
Cassidyy Atkins, founder of The Creative Podcast Company
Founder & CEOCassidyy AtkinsBroadcasting since 2012

The questions behind the work

Podcasting didn't change broadcasting.

It simply changed the technology.

Podcasting sits at the intersection of everything we love: storytelling, marketing, media, technology, and business strategy. We did not build another podcast agency. We built a company that understands how all the pieces fit together.

01Why broadcasting?

Because the best creators are not just creating content. They are building systems. A podcast becomes more powerful when every episode connects to a website, email list, YouTube channel, book, speaking career, community, or offer. None of that happens by accident. That is broadcasting - and it is a framework anyone with a meaningful message can learn.

02Why systems?

Businesses do not grow because people work harder. They grow because systems work better. Brilliant creators can spend years making meaningful content without building an audience they own, a clear offer, or a customer journey. The answer is not more content. It is better systems that show people where to go next.

03Why AI?

AI is woven into nearly every workflow we create - not to replace creativity, but to remove repetitive work. It gives creators more time to think, teach, and serve. Technology should amplify human connection, not replace it.

04Why authenticity?

Trust has become the most valuable asset a creator can build. Algorithms, platforms, and technology change. People do not. A podcast gives people time to hear your story, understand your philosophy, and decide whether they believe in you. That is how enduring businesses are built.

05What are you building for next?

Search is changing. AI is changing discovery. Video is changing expectations. The creators who thrive over the next decade will not be the ones who create the most content; they will be the ones who build adaptable systems. Today's strategy should still be working five years from now.

Ready to build more than a podcast?

Let's build your broadcast.

If you're looking for someone to simply edit a few episodes, we're probably not the right fit. But if you're ready to build a media ecosystem that supports your business for years to come, we'd love to help.